For decades, no business owner thought twice about hiring whatever celebrity they could afford to star in commercials to influence consumers. Right? These days, things are so different. Now, so much of marketing is done on social media. In order to fully market your Florida Keys business to Millennials, you'll need to be seen on
Millennials don't like normal advertising techniques. They are more likely to support your business based on shared values than a clever ad gimmick. They want authenticity. What they want matters too because they are now the largest group of consumers that you will find. Is your Florida Keys business competitive in this vastly different market?
Are you opening a new business in Key West? Here are three networking opportunities that you should know about. Key West Chamber of Commerce Key West Chamber of Commerce is a business network dedicated to promoting its members in the Greater Key West area. For a small fee, members can participate in coupon booklets, the
We recently posted a blog post about how to spot flamingos in the Florida Keys. Did you know that flamingos aren't the only bubble-gum colored bird that your customers can spot in the Keys? If you planning to open a business in the Florida Keys or if you are planning to buy an existing business
It isn't very common to spot wild flamingos in the Florida Keys. Still, if you're a business owner serving Florida Keys tourists or hope to open a business in the Florida Keys that will serve tourists, you can know this about flamingos: People do still have a shot at seeing wild flamingos in the Florida
Do you know the best places to see dolphins in the Florida Keys? If you are opening a new business in the Florida Keys or if you are planning to buy an existing business in the Florida Keys that serves tourists, you should become familiar with key tourist attractions. After all, your customers will ask
One of the most common reasons a business owner sells their business is after a business owner runs out of the energy needed to keep running the business. This is so common. They might run out of energy from becoming ill or just getting older. This is not the best time to sell the business,
When Millennials travel, they seek adventure. They're unlikely to choose a hotel chain if a rental home with a vintage or retro look is available. They are looking for vacation rental homes bursting with character. They want the basic comforts, of course, but eclectic, unique amenities are much more alluring to the Millennial traveler. Chain
Do you own a vacation rental in the Florida Keys? You may have been at this for decades, but vacation renters have changed. Millennials look for different amenities in vacation rentals than their predecessors. Given that Millennials are the largest generation of consumers now, you might want to evaluate whether your vacation rental is ideal
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